Your privacy is important to us. This Privacy Policy describes the types of information RIO RUM collects from and about you when you visit our website ("Site"). This Privacy Policy also explains how RIO RUM may use and disclose such information, as well as your ability to control certain uses of it.


Information You Provide

RIO RUM collects information from you when you choose to provide it to us. This may include when you request information from us, sign up for newsletters or our email list, use our Site, participate in a survey or promotion, or otherwise contact us.

The information we collect may include your name, address, email address, and telephone number. If you use a third party service to link to or to communicate with us (such as a social network), we may receive certain information about you from the third party based on your registration and privacy settings on those third party sites.

Information Automatically Collected

We may use cookies, web beacons, pixel tags, log files, or other technologies to collect certain information when you use our Site or interact with our emails and online or mobile advertisements. For example, we may automatically collect certain non-personal information from you such as a device identifier or other information transmitted from your device, browser type, operating system, device model, software version, Internet Protocol ("IP") address, mobile or ISP carrier information, and the domain name from which you accessed the Site.

We also may collect information about your use of the Site, including the date and time you access the Site; the areas or pages of the Site that you visit; the amount of time you spend using the Site; the number of times you return; whether you open, forward, or click-through emails and ads; and other usage data. We may also use third party advertisements to support our Site. Some of these advertisers may use technology such as cookies, web beacons, pixel tags, or log files when they advertise on our Site, which may send these advertisers information, including your non-personal information.

Tracking Options and California Do Not Track Disclosures. You may adjust your browser or operating system settings to limit this tracking or to decline cookies, but by doing so, you may not be able to use certain features on the Site or take full advantage of all of our offerings. Check the "Help" menu of your browser or operating system to learn how to change your tracking settings or cookie preferences. To learn more about the use of cookies or other technologies to deliver more relevant advertising and your choices about not having this information used by certain Service Providers (defined below), please click here. On your mobile device, you can adjust your privacy and advertising settings to limit your tracking for advertising or control whether you receive more relevant advertising. Note that our systems may not recognize Do Not Track headers or requests from some or all browsers.

Information Collected From Other Sources

We may obtain information about you from other sources, including social networks that you use to connect with RIO RUM. This information may include your name, user name, demographic information, updated address or contact information, interests, preferred language, activity and contacts on the social network, and publicly-observed data. The information we may collect will depend on your registration and privacy settings on the applicable third-party service.

Combination of Information

We may combine the information we receive from and about you, including information you provide to us and information we automatically collect through our Sites and Apps, as well as information collected offline or from third party sources, to help us tailor our communications to you and to improve our Site.


RIO RUM may use the information we collect from and about you to:

  • Provide services and communicate with visitors;
  • Develop new products or services;
  • Respond to your inquiries;
  • Provide you with customized Site content, targeted offers, and advertising on the Site or on other sites and apps;
  • Contact you with information, newsletters, and promotional materials from RIO RUM or on behalf of our partners and affiliates;
  • Contact you when necessary;
  • Review the usage and operations of our Site and improve our content, products, and services;
  • Address problems with the Site or our business;
  • Manage our telecommunications networks; and,
  • Protect the security or integrity of the Site and our business.


RIO RUM may disclose the information we collect from and about you (1) to our Service Providers (below), if the disclosure will enable them to perform a business, professional, or technical support function for us; (2) as necessary if we believe that there has been a violation of the RIO RUM Terms of Use or of our rights or the rights of any third party; (3) to respond to judicial process or provide information to law enforcement or regulatory agencies or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law; (4) to our select partners and affiliates that we believe may have offers of interest to you; and (5) as described to you at the point of collection.

RIO RUM may also share aggregate or anonymous non-personal information with third parties for their marketing or analytics uses.

RIO RUM may sell or purchase assets during the normal course of our business. If another entity acquires us or any of our assets, information we have collected about you may be transferred to such entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, such information may be considered an asset of ours and may be sold or transferred to third parties. Should such a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use personal information provided through this Site in a manner that is consistent with this Privacy Policy.


RIO RUM may contract with third parties to perform functions related to the Site ("Service Providers"). Service Providers will have access to your personal information needed to perform their business functions, but may not use or share that personal information for purposes outside the scope of their functions related to the Site.


For California residents: RIO RUM may share your personal information with third parties (including affiliated third parties which may not share the RIO RUM name) for their direct marketing purposes. Under California law, you may request information about our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us at


Any information you may disclose on our Site, such as in blogs, on message boards, or on other public areas on the Site, becomes public information. Please exercise caution when disclosing personal information in these public areas.


The Site may have links to third-party websites or applications, which may have privacy policies that differ from our own. We are not responsible for the practices of such sites or applications.


Protecting children's privacy is important to us. Our Site is designed for adults only. We do not market or target our Site or our products to children under the age of thirteen, nor do we knowingly collect any personal information from children under the age of thirteen.


We have taken certain physical, administrative, and technical steps to safeguard the information we collect from and about Site visitors and users. While we make every effort to help ensure the integrity and security of our network and systems, we cannot guarantee our security measures.


If you have any questions about this Privacy Policy or the practices described herein, you may contact us at


RIO RUM reserves the right to revise this Privacy Policy at any time. When we do, we will post the change(s) on the Site. If we change the Privacy Policy in a material way, we will provide appropriate notice to you.
This Privacy Policy is effective April 2015.